Vertu - a British company, established in 1998 as Nokia's subsidiary, for the production of high-end mobile phones. Models are made of gold, platinum, Liquidmetal alloy, titanium alloy, polished steel of high hardness, and are positioned as high-end phones segment. Owned by the Swedish investment company EQT Partners AB.
Vertu phones are produced in Krukhem Church (United Kingdom). The company is headquartered in Church Krukhem with offices in Moscow, Paris, New York, Beverly Hills, Singapore, Frankfurt and Hong Kong. Director-General is Massimiliano Polyani, chief designer - Frank Nuovo.
As the name had to use a word beginning with the letter «V», as it was already under way to develop the design based on the shape of the letters. As a result, there was a choice between the names Voce and Vertu. Vertu has won.
Vertu (French vertu -. "Virtue and dignity"). In the XVIII and XIX centuries was associated with a small jewelry that people wore in his pockets (cigarette cases, snuff boxes). According to the creators of the phone, historical parallels were clear target audience.
The most expensive model released by company - Boucheron Cobra, worth 217,000 €. The most expensive production model - Signature Diamond (62 000 €).
For phones from the Signature and Ascent collection was manufactured and tested about 940 parts. In the design of the upper part of the front panel is used Vertu phones «V» stylized letter. It also outlines used to display the form and keyboard.