At the origins of Asus are four Taiwanese engineer, who have relied on the general computerization of the population, and throwing a third-party work in the Acer, have started to develop high-quality motherboards, and gradually increasing the performance and range.
It is remarkable that at the beginning of the formation of the company was called the Asus does not, and the Pegasus, but the company's executives have made one of the most successful marketing moves in the history of computer technology sales. They are cut off from the first part of the name to the company name starts with A, then was made in the beginning of all directories, including telephone. Sales have grown rapidly, however, the company has remained only a small private company with a meager share of the market.
The rise of the company and its wide-ranging access to the world market started in the early '90s, came in Asus new manager, whom the whole world knows the name of Johnny Shih (in the documents bore the Chen Shi). New Director of owners just put a condition, Asus should be a leader in the production and sales of motherboards. Then added to the job yet and sale of PCs.
For the first three years Johnny Shih management by 20% raised the sale of goods corporations, and on the motherboard (the main direction of production) Asus forever became the flagship of the global computer market. The main principle of the company's development Shi made innovation is advancing all the competitors on the advanced development in the field of creating computer components helped the company to gain a foothold among the more "adult" producers.
Since the late 90s Shi made a bid to improve the performance and speed of service, the number of wholesale customers increased, they were joined by world giants Apple, Hewlett-Packard and Sony, Compaq. But its development as a manufacturer Asus computers did not stop in 2000, the corporation (in this time, the full name of Asus already sounded like ASUSTeK Computer Inc) introduced its first laptop. He was not made a splash, but was rather a qualitative and innovative, to get their fans and bring good profits.
In 2008, Asus has experienced division into three new companies that solve various production problems and are completely independent of each other, in the triumvirate leadership Asus is also Johnny Shih.
Asus makes a huge amount of equipment and accessories under its own name:
Today Asus products can be found not only in the company's own brand, but also smartphones, laptops, PCs others. For example, the Sony used the "motherboard" Asus in its PlayStation 2, and Apple equips them and other details Asus trendy iPod and MacBook.
In the homeland, in Taiwan, the Asus recognized as the best Quality manufacturer of computer equipment, as well as received the TCO'99 certified, which means excellent quality on the parameters of a variety of products, such as ergonomics, performance, design. Until now, the "steering» Asus still worth Johnny Shih, which invariably leads the company forward, only increasing performance and revenue.
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