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history of Dell

Dell Logo
Dell Logo

Dell - US corporation, one of the largest companies in the production of computers. Included in the list of the Fortune 1000 in 2005 (26th place). Headquartered in Round Rock, Texas, in the United States.

Chairman of the Board and CEO - Michael Dell.

Founded by Michael Dell in 1984 in Austin (Texas) as a PC Limited, 1988 - Dell Computer, since 2003 - Dell, Inc.


Dell Venue 8 7000 Series
Dell Venue 8 7000 Series

In 1987 he entered the European market in 1994 - to the Asia-Pacific region. In 2005, Fortune named Dell «company most admired in the United States" (in the world ranking - third place). The rate of profit growth and sales volumes of the late 1990s - early 2000s far exceeded industry performance.

In 2013, Michael Dell at the expense of its own funds and funds provided by the investment firm Silver Lake Partners, for $ 25 billion has bought a controlling stake in the company with Dell Exchange, under the control of Michael passed 75% of the company and it became private again.

Dell designs, manufactures, sells and services a wide range of PC models (desktop, notebook, PDA), tablet PCs, servers, storage devices (NAS, the NAS), network equipment, computer peripherals (monitors, printers, video cameras), the MP3 -player, HDTVs, and various consumer electronics made by other manufacturers and software.

51% of the revenue of the company as of the year 2008 received in the US market.

Dell XCD35
Dell XCD35

Strategy

"My company - it is a clear proof that it is possible to see and to profit from these opportunities that your competitors are simply refuse to see, considering them unenforceable. To think is not so, like everyone else, it is not necessary to be a genius, a visionary or even a graduate. All that is required is a dream, but a more rigid structure which will serve as hands for the implementation of the dreams "

                                                                                                                                                    Michael Dell

Starting the business capital of Michael Dell has made $ 1,000.

The main business strategy of the company - in the "special direct sales model." Goods sold to the buyer directly, without intermediaries. At the initial stage of production is progressing using catalogs and the various ways of advertising, orders are accepted by phone. An industry first introduced the idea of selling over the Internet.

In organizing the Dell business is guided by three principles:


  1. "Never sell through middlemen"
  2. "Forget about stocks'
  3. "Client - maximum respect
Dell Mini 3iX
Dell Mini 3iX

Ready-made PCs are collected only after receiving a specific order.

Dell relies on three aspects: the delivery of computers is the configuration that the customer wants, within the required time and constant service support. Another important element of the strategy is a never-ending race for the minimum prices and attracting new customers with all sorts of bonuses (presents).

Since the mid-2000s, the company is actively developing its own retail network. As part of this program, Dell opened a large series of small kiosks in major shopping malls in different cities of the USA, also opened a large store in Dallas.

Dell also supports Ubuntu operating system.

Plants: The main factory for the assembly of computers was in the city of Limerick, Ireland. There are going to servers, notebooks and ordinary computers. Production facilities allow for three shift work to provide the needs of the European Region. However, in order to reduce costs, and later, production was moved to a newly built factory in Poland, and later in China.